Taking Your Company Public - The Alternative Approach
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Advantages of Going Public through a Reverse Merger
Benefits of Going Public Through the RTO (Reverse Take Over)
- Initial costs are
much lower and excessive investment banking fees are avoided.
- The time frame for
becoming public is considerably shorter.
- There is no significant
regulatory review or regulatory approval for the transaction.
- The company can now
use its stock as currency to finance acquisitions and attract
quality management.
- Capital is easier
to raise as investors now have a clearly defined exit strategy
through the public markets.
Some High Profile and Successful RTO
- Armand Hammer,
world renown oil magnate and industrialist, is generally
credited with having invented the RTO. In the mid 1950s,
Hammer invested in a shell company into which he merged
multi decade winner Occidental Petroleum.
- In 1970 Ted Turner
completed a reverse merger with failing Rice Broadcasting,
which went on to become Turner Broadcasting.
- In 1996, Muriel
Siebert, renown as the first woman member of the
New York Stock Exchange, took her brokerage firm public
by reverse merging with J. Michaels, a defunct Brooklyn
Furniture company.
- One of the Dot Com
fallen Angels, Rare Medium (NASDAQ: RRRR),
merged with a marginal refrigeration company. This was a
$2 stock in 1998 which found its way over $90 in 2000.
- Aklaim Entertainment
(NASDAQ: AKLM)
merged into non operating Tele-Communications Inc in 1994.
Negatives of Going Public Through the RTO
- There is no capital
raised in conjunction with going public.
- There is limited sponsorship
for the stock and the stock generally trades on a lower
level exchange- i.e. the Pink Sheets or Bulletin Board.
- There is no high powered
Wall Street Investment Banking relationship.
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